The
first few lines on a page are now extremely important and nearly all
search engines look at these lines for keywords and phrases. A good
idea is to place a slightly altered and extended version of your title
tag here, which includes your target words one or twice.
The
reason why I haven't included longer keyword rich lines at the start
of my pages is that they affected the design of my site and made it
look less professional this is because I use tables. I could have put
the longer keyword rich lines in at the start of my tables, but these
would appear way down the HTML and wouldn't have the desired effect.
The
main body of text is of course very important in establishing the relevancy
of a page. You should have a keyword/keyphrase density of about 3-7%.
Keyword density means the number of keyword as a percentage of total
words on a page (excluding HTML tags). Don't repeat keyphrases one after
another because the search engines will think you are spamming and your
page will not be ranked well.
You
should have section headings which contain your target words inside
a <B></B> bold tags <H1></h1> Heading tags as
some search engines will look for text in these tags and will give words
inside them extra relevancy
You
should also place you target words in the ALT image tag
<IMG
SRC="akamarketing-logo.jpg" ALT="AKA Marketing logo -
number 1 for Internet marketing articles">
This
will help increase you keyword density somewhat.
You
should also name your pages with your keywords in them, for example
the name of this page is search-engine-optimization4.html I have separated
the words with hyphens as search engines can identify them easier this
way. Aswell as putting your keywords in the links to these pages. Both
of these methods will help to increase keyword density.
You
should get your own domain name. Names can now be up to 63 characters
in length, so you should get keyword rich domains as many of the big
search engines have been noticed to give extra relevancy to sites with
keywords in their domain name.
Well
that's the end of our search engine optimization article/course, if
you can implement the methods you have just learned you should have
no problem getting a few top 20 rankings. Just remember to target 2
or 3 keyphrases and have these in the most important areas. Which are
in order of importance.
Title tag
First few lines of HTML code
The main body
Meta tags
Article by David Callan - admin@akamarketing.com
David is the webmaster of http://www.akamarketing.com.
Visit his site for free internet marketing articles, advice, ebooks,
news and lots more.
